In this article:

a. Introduction
1.0 To change Body text
2.0 To change Heading text
3.0 To change background image

i. Introduction 

Your choice of font type and size is vital in the world of e-commerce, because the written text is the primary communication between a merchant and a potential consumer. In one interesting example, cited in a 2002 paper in The Journal of Consumer Psychology, researchers found the choice of font affected readers’ ability to remember advertising copy and the claims it made. You need to be aware of this extra boost so that customers will remember your product and brand!

While the background is just one component of your e-commerce website, the color (or images) you choose matter: One KISSmetrics report shows that 93% of consumers place color and appearance above other factors when making a buying decision. Another 85% state color as the primary factor in their decision to buy a product.

Cited from:
https://www.salehoo.com/blog/why-good-typography-is-essential-for-e-commerce-success
https://www.clippingpathindia.com/blog/2018/02/07/color-background-ecommerce-site/


1.0 To change Body text

( e.g product name, quick links, footers, product description, price etc. )

1. EasyStore Admin > Themes > Customize > General.

2. Under Body text, select your preferred font, size and color > click 'OK'.

3. Wait for the preview to refresh > click 'Save'.

4. Done


2.0 To change Heading text

( e.g. main menu etc. )

1. EasyStore Admin > Themes > Customize > General.

2. Under Heading text, select your preferred font, bold, size and color > click 'OK'.

3. Wait for the preview to refresh > click 'Save'.

4. Done



3.0 To change background image

1. EasyStore Admin > Themes > Customize > General.

2. Under Background, hover over the existing background image > click on it.


3. Click on 'Upload image' > select your preferred background image > click 'Confirm'.
Recommended background image resolution: 1063 x 1890px


4. Wait for the preview to refresh > click 'Save'.

5. Done


GIF


Related articles:
Import font to EasyStore
Customize your top bar content
How to add/change a logo to the header

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