In this article :

  1. Connect with Facebook Live

  2. Create and run a Facebook Live [ New Enhancement ]

  3. Sell on Facebook Live [ New Enhancement ]

  4. End a Facebook Live [ New Enhancement ]

  5. Check Statistic in Facebook Live [ New Enhancement ]

  6. How to start a Facebook Live on mobile?

  7. Facebook live message format settings [ New Enhancement ]

📌 Remark :

  • Some might be having a different interface on the Facebook Live Producer Page. The settings are the same, only layout & interface will be slightly different.

  • You need to have a Facebook page to create & run a Facebook Live. If you do not have any Facebook Page, you can create one from here


1. Connect with Facebook Live

Step 1 : Go to EasyStore Admin Panel > Channels > Facebook Live > Enable Facebook Live

Step 2 : Continue as your Facebook account and you are connected.


2. Create and run a Facebook Live

Step 1 : In EasyStore Admin Panel > Channels > Facebook Live > Click "Create Live Control Room

Step 2 : Insert the "Title " and "Description" of your Live Control Room (for your own reference) > click "Create"

💡 Tips: Once you clicked "Create", this is what you will be seeing next; This is your "Live Control Room"

Step 3 : Next, you will have to choose what product(s) are going to be on sale on the Facebook Live that you are creating. Thus, click "Add".

Step 4 : "Tick" the selected product(s), and click "Add Product".


💡 Tips: Once you clicked "Add product", here you will see the added product(s) on the right in the Live Control Room. These are the product(s) that are going to be on sale on your Facebook Live.

💡 Tips: Do not worry if you have missed out a product to be added because you can always click the "Add" button on the top right to add more product(s) even when your Facebook Live is running.

💡 Tips: Hover your mouse / tap on the added product, you will see 2 icons.

1. Edit. Click on the "Edit" icon to make changes to :

  • The auto generated Product Code (optional)

  • Product Price ($)

  • Product Inventory

2. Remove. Click "Remove" to cancel the product(s) to be on sale on the current Facebook Live you are creating / running.

Step 5 : Next, click "Connect to Facebook Live" > click "Create Live Video "

Step 6 : Once clicked "Create Live Video", you will be directed to Facebook Live Producer Page > select "Go Live".

Step 7 : Here, you will need to set and check the settings before your video go live.

  • 7.1 Choose where to post & When are you going live?
    - Post to page you manage > select your Facebook Page.
    - Select Now / Later


  • 7.2 Select a video source
    - use Webcam / use Streaming software


  • 7.3 Camera Controls
    - set Camera, Microphone, Screen Share.


  • 7.4 What's your live video about?
    - Fill in the Title (required) and description about your live.

Step 8 : Once everything is set, click the "Go Live" button at the bottom left.

Step 9 : Once clicked "Go Live", go back to your Live Control Room > Click Connect to Facebook Live > you will see the newly created Live Video > click "Connect"

💡 Tips : Once clicked "Connect", this is how your Live Control Room will look like.


You are all set and let's start selling ! 😀


3. Sell on Facebook Live

Once you have done all the settings in 2. Create and run a Facebook Live, here is how you can sell your products to your customers on Facebook Live.


💡 Tips : There are 2 ways you can sell your product(s) to your customer on Facebook Live.



1. Announce Product
- Sell more than one product at the same time during live.


2. Run Flash Sales
- Sell product one by one.


1. Announce Product

You can announce your product(s) to allow customers to comment
product code+1 at any time during the live broadcast in order to place an order.

For example :

Step 1 : When clicked the "Announce Product" icon, there will be an Automated Comment below your Live Video to notify your customers.

  • Automated Comment include:

    • Product name

    • Product code

    • Price

    • Instruction on how to place an order

  • Customers can place orders anytime during the Live.

💡 Tips : If the selected product(s) has/have Variants ( e.g. S,M,L , Pink/Blue/Yellow, etc ) you will notice that there are different product codes auto-generated for each of the variant.

*You can edit the auto-generated codes according to your preference.



💡Tips : If the product(s) has/have Variants, the automated comment will include the variants as well with the respective prices and codes as well as an instruction on how to place an order.

Step 2 : Customers who are interested to purchase your product(s) only have to follow the instruction and Comment " code + quantity " to purchase.

Step 3 : Once commented, an automated message will be sent to customers' messenger according to the product code(s) + quantity that they have commented.


💡 Tips : Below are the supported "code + quantity " format that can be commented:

  • A1 (without quantity & only support 1 product code at a time)

  • A1+1, A2+1 (only comma between)

  • A1+1 A2+1 (only space between)

  • A1+1

    A2+2 (separated with new line)

( ⚠ Any other formats will not be able to trigger the system to send an automated message to the customers on messenger to proceed the purchase).


Step 4 : Once received the automated messenger, customers may click View Cart / Checkout to proceed the purchase.


💡Tips: In your Live Control Room : [New Enhancement]

  • Customers who commented on the product(s) that they wish to purchase will be listed in the control room during live as shown in the image below :

📌Important Note:
The list will show maximum of 1000 orders for now.

  • Merchant allow to add products, edit product quantity and remove products from selected customer's carts.

📌Important Note:

Order(s) placed is not allow to make changes anymore. (Our system will show alert when merchant click the cart icon).

💡Tips: Experience more features in New EasyStore Admin Panel Live Control Room : [New Enhancement]

If you have enable or currently in our New EasyStore Admin Panel, you can actually experience more features such as:

  • New layout whereby you can reply to the comment, open a conversation or edit customer's cart:

  • Below image is the detail example on how it looks like if you choose to reply to customer's comment:

  • And this is another sample if you choose to edit customer's cart option:



2. Run Flash Sales

Run a flash sale for your product(s) during live for a limited time to allow customers to place orders by commenting +1.

For example :

Step 1 : When clicked the "Run Flash Sales" icon, there will be an Automated Comment below your Live Video to notify your customers.

  • Automated Comment include:

    • Product name

    • Instruction on how to place an order

  • Customers can place orders according to the limited time the sellers decided on how long they want to run the flash sale for each of the selected product.

💡Tips : If the product(s) has/have Variants, sellers have to "Run Flash Sales" one by one for each of the variant.

Step 2 : Customers who are interested to purchase your product(s) during the "Run Flash Sales" only have to follow the instruction and Comment "+1 " to purchase.

Step 3 : Once commented, an automated message will be sent to customers' messenger according to which product's "Run Flash Sales" that they have commented.


Step 4 : Once received the automated messenger, customers may click View Cart / Checkout to proceed the purchase.

💡Tips: In your Live Control Room : [New Enhancement]

  • Customers who commented on the product(s) that they wish to purchase will be listed in the control room during live as shown in the image below :

📌Important Note:
The list will show maximum of 1000 orders for now.

  • Merchant allow to add products, edit product quantity and remove products from selected customer's carts.

📌Important Note:

Order(s) placed is not allow to make changes anymore. (Our system will show alert when merchant click the cart icon).

Step 5 : Stop the "Run Flash Sales".

⚠ Remember to go back to the "Live Control Room" and click the "Stop" button to stop running the Flash Sales for the selected product before proceeding to running the Flash Sales for the next product.

💡 Tips : Once clicked "Stop", there will be an Automated Comment below your Live Video to notify your customers that the selected product's Flash Sales has stopped running.


⚠ For example :

If seller has stopped running the Flash Sales for " Family Tree Photo Frame" and the "unavailable" automated comment has been commented below the Live Video, thus, the system will not be able to trigger any following "+1 " comments from any customers who wish to place order for "Family Tree Photo Frame" because the Flash Sales for "Family Tree Photo Frame" ended.


4. End a Facebook Live

Step 1 : To end a Facebook Live, go back to "Live Control Room" > click "End Live" > click "End" to confirm.

💡 Tips : Once ended, you can go to EasyStore Admin Panel > Channels > Facebook Live > Live Videos to check back your record of Live Videos.

💡 Tips : Click into the Title of live video to view the statistics and watch the live video again. Statistics include :

  • Estimated earnings

  • Items in cart

  • Items purchased

  • Conversion rate

📝Additional Note :

You can now view the "Status" of every Live Videos for your own references.

Live Video Status :

  • Preparing

  • Scheduled

  • Live

  • Completed

  • Archived

Click the dropdown button in "All Live Videos" to Filter and Search for your Live Videos according to the Status.


5. Check Statistic in Facebook Live [ New Enhancement ]

If you have enable or currently in our New EasyStore Admin Panel, you can actually access to our new features such as Sales Performance and also Comment Management.

In Sales Perfomance, you can keep track of these details:

  • Total display the list of products and variants added during live

  • Number of items that added to shopping cart, ordered and paid

  • Total amount paid for the items

In Comment Management, you can check back these details:

  • Display list of comments from each customer (limited to first 10 comments only)

  • List of items that currently in the cart (if is available)

  • List of order number in which the order placed

  • Allow to edit cart and send message as well

📌 Not just that, our system have also improvise payment reminder feature where you can now send payment reminder to your customer via Messenger instead of just email. You can utilize this feature to reach out to customers that are more active on Facebook!


6. How to start a Facebook Live on mobile?

You can actually schedule the Facebook Live date & time on Facebook in advance. By scheduling it in advance, the system will automatically publish an announcement about your recent live broadcast and notify your audience immediately.

Step 1 : You may click on Channels > Facebook Live and click Create Live. You will be directed to this Facebook Live Producer Page. Click on Schedule Live Video Event under Schedule on the top left

Step 2 : Scheduled the start & end Date/Time for the Facebook Live to be published > Select the settings available > click Next

Step 3 : Once everything has been selected accordingly, click Create Event.

📌 Things to take note of:

  • The system will automatically start Facebook Live at the scheduled start time & date.

  • You must start the live broadcast 10 minutes earlier than the scheduled time. Otherwise, the Facebook Live will be canceled.

  • Make sure your live broadcast is set up properly before starting the Facebook Live

  • You can preview the stream 20 minutes before the scheduled start time. To go to the stream, please click on the Upcoming Live Videos & Events > Edit Post

  • You can click on View Post to see how it would appear on Facebook

After that, go to your Facebook on mobile > Events and you'll see the scheduled Facebook Live there. Click on it > Click Manage and this dropdown will appear, click Start Live Video to begin your Facebook Live

Go back to the EasyStore admin panel > Facebook Live. Click on the scheduled Facebook Live and you can start to publish the product to sell on your Facebook Live! 😍


7. Facebook live message format settings

Step 1 : Click into Channels > Facebook Live > Settings to edit the message format here for :

  • Facebook Automated Responses

  • Announce Product Comment

  • Flash Sales Message

Step 2 : Once edited the message format, click Save and you're done!


Related articles :

Introduction of Facebook Live

Create a Facebook Page




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