In this article:

  1. Page shop

  2. Product promoter

  3. Tracking pixel

  4. Facebook Product Catalogue

  5. Order Attachment

1. Page shop

This function sync your EasyStore products to your Facebook product catalog and publish these products in your Facebook page.

By clicking into the product in your Facebook Shop tab, customers can simply further click on Checkout on Website button to proceed to your store and make online payment to buy the product.

📌 Note :

  • The description of product here will follow the product meta description which can be changed by editing product SEO

  • You can also create Facebook ads for these products too.


2. Product promoter

This function allows you to post your store products on your Facebook page and system will auto-respond with comment and private message when keyword is detected in the post comments.

  • Post caption format - will be shown when you post products to your Facebook page

  • Public comment reply - system will auto reply to customer's comment

  • Private message - and system will auto "pm" customer as well

  • Keyword filter - when any of the keywords is detected under post comments

  • Enable shortlink - use shorten product link in the format https://easy.co/abcdwxyz

  • Support EasyStore - shows you're supporting EasyStore in your post caption

After done the setting, you can now go to Admin > Products > click on the down arrow > Post to post your products on Facebook page.

The result of post and responses show like this:


3. Tracking pixel

Easily install Facebook pixel in your store within few clicks. Once you have connected your Facebook account with EasyStore, the Conversion API will be connected and you will be able to track the following events after connected to your pixel :

  • AddToCart - Someone adds a product to their shopping cart on your site.

  • InitiateCheckout - Someone starts the checkout process to buy something from your site.

  • AddPaymentInfo - Someone enters their payment information in the purchase process on your website.

  • Search - Someone uses the search function to look for something on your site.

  • OrderPaid

  • OrderPlace

💡 Tips : We would suggest installing the Facebook Pixel Helper extension on your browser so you could monitor if your pixel is running properly.


4. Facebook Product Catalogue

For your information, you do not have to manually add products to Facebook Product Catalogue if you already connect Facebook with EasyStore. By default, products in EasyStore will be updated to Facebook Product Catalogue every day at the scheduled time.

Now, we have enhanced the Facebook Product Catalogue where it supports more detailed synchronization which includes :

  • Synchronization in variants level (previously was products level only)

  • Added inventory field

  • Added sale_price (include promotion calculation)

  • Added fb_product_category field

  • Added recommended attributes fields associated with fb_product_category

  • Choose to publish or unpublish the product on Facebook Product Catalogue

  • Can specify Facebook Products Category field for each product

  • Can specify fields recommended by Facebook based on Facebook Products Category selected


5. Order Attachment

Want to notify your customers of their orders' details and update them? Well, this order attachment feature would help! But how to utilize & trigger this feature?

Here would be a few things that need to be done:

  • Order attachment/details will be included in the Messenger confirmation message as the images are attached below.

  • Customers can click on the order number to view their order details.

  • Once customers have successfully placed an order, they may click on the Keep Me Updated button to get the latest notification of their orders.

If you wish to use the features above, refer Connecting with Facebook - Part 1 ( Setup guide ) to connect your store with Facebook now :)

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